Lakeway, Lake Travis and Austin Texas real estate listings, home buying, selling and relocation information

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From Downtown Austin to Lakeway and the Texas Hill Country, Capital City Sotheby's International Realty is your source for Austin real estate.

Doug and Mary Land are some of The Top Selling Real Estate Experts™
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Why Sellers Choose Us: Lakeway, Lake Travis and Austin Texas home buying, real estate listings, and homes for sale in Travis County, TX

Welcome > For Sellers > Why Sellers Choose Us ...

Marketing Campaign

As a real estate leader in the Austin and Lake Area markets, Capital City Sotheby's International Realty is strategically positioned
at the Hill Country Galleria with prime corner retail space and in the Downtown Austin area at Barton Oaks Plaza.
Sellers and buyers alike can find representatives experienced in offering unique and exceptional homes in all price ranges.
To their intimate local knowledge, our associates add the worldwide reach of an interconnected, global network of offices.

Properties listed with Capital City Sotheby´s International Realty can benefit from national advertising and public relations campaigns
and prominent exposure to Sotheby´s auction clients through the display of beautiful brochures at the real estate desk located in the
Auction House and through our company magazines, Sotheby's At Auction and Reside. However, the most effective print media
advertising today drives readers to your listing on the web. As a Sotheby's International Realty affiliate, our listings benefit of an
$8 million print-to-web campaign demographically targeted to buyers worldwide.

Our listings receive effective exposure through eGallery, which showcases our listings in the lobby of our Hill Country Galleria office
and in Sotheby's International Realty offices worldwide. We also offer an array of innovative and proven Online marketing tools
including unique search criteria, such as the "lifestyle search", and Online marketing to over 45 real estate related websites.
With over half of the visitiors to SothebysRealty.com using the "lifestyle search" and our Austin area listings featuring 75% of the lifestyle
search criteria, no other local company can generate more exposure for your property on the web than Capital City Sotheby's
International Realty. Let the power of global exposure coupled with local knowledge bring the successful results only a
Capital City Sotheby's International Realty professional can provide.

Global Exposure

Associates within the Sotheby's International Realty® franchise network have exclusive access to high-quality residential
brokerage companies located in many of the World's most sought after destinations. Our broker to broker referral net-
work is a supplement to the personal network that our brokers and sales associates have developed over their
professional careers and allows them to assist their clients with their real estate needs worldwide. This distinguished net-
work features online placement of referrals with qualified professionals and up-to-date status reports at the click of a button.

Sotheby's Auction House Assistance

Our unique relationship with Sotheby's Auction House provides you with access to many of the world's leading expert auction
and appraisal specialists. This program offers a complimentary auction consignment appraisal for Capital City Sotheby's
International Realty's distinguished clientele.

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Pricing >Price and Condition

Pricing a house is one of the most important parts of the marketing process. You want to get as much for the property as you can, but if you set the price too high, you can turn away qualified buyers. Your real estate agent can tell you the selling price of homes comparable to yours. Pricing strategy depends on market conditions, and it is different in a buyers' market than it is in a sellers' market.

If your home is overpriced, the marketplace will reflect that to you. When a property fails to sell in a reasonable period of time, you and your real estate agent should have a frank discussion to determine whether too high a price tag is the reason. Your real estate agent will also be getting feedback from other agents who have shown your home.

Remember that price is only one factor. Consider ways you can make the property more attractive to show by handling needed repairs, improving curb appeal or making cosmetic improvements. Improve the condition of your home and you will improve its chances of selling.

	See All Tips In The "Pricing" Category >
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Doug and Mary Land, REALTOR®, real estate agents and broker for Lakeway, Lake Travis and Austin Texas home listings, property and land for sale - NUMBER1EXPERT(tm)

Mary Land, Website Concierge
Capital City Sotheby's International Realty
13420 Galleria Circle-A105, Austin, TX 78738
901 S. Mopac, Plaza II, #195, Austin, TX 78746
Email : mary.land@sothebysrealty.com
Your Lakeway,Texas real estate specialists.

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